Brief

Design an internal-facing infographic to introduce The Vine, a new and improved intranet platform. The goal was to clearly explain what the platform is, how it’s built, and how it supports employees—while generating excitement and encouraging adoption.

Project: Vine - Story on a page

Challenge

The source content was text-heavy and covered multiple objectives: platform purpose, key benefits, technical foundation, and a call to action. The challenge was to organize this information into a single visual narrative that felt engaging, easy to scan, and relevant to a diverse internal audience.

Solution

The infographic was divided into distinct sections, each designed to answer a key question for employees: What is the new Vine platform? What does it do? And how is it being built—and why?

Content was distilled into short, benefit-driven statements supported by clear headlines, allowing readers to quickly understand the platform’s purpose and value. Bold graphics and strong visual cues were used to convey clear ideas at a glance, while hierarchy, color, and typography guided the reader through the story in a logical, easy-to-scan flow.

Result

The final infographic successfully introduced the Vine as a connected, evolving workplace platform—clearly communicating its purpose, capabilities, and value while supporting a broader internal launch campaign.